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This edition goes further. Sharper in scope, richer in insight, now extended to four European markets
and introducing the first-ever Dipli Circular Index, which measures each market’s level of circular maturity.
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Our study reveals notably how refurb-ready European are, with nearly two thirds of consumers willing to switch
to a refurbished smartphone.
What you will find in our study:
- Explore how consumers think, buy and resell,
- How to convert openness into adoption,
- Uncover the emotional triggers and operational frictions that still shape this fast-evolving market.
- Unlock the next stage of growth.
2025
2024
In an era where sustainability and consumer behavior intersect, understanding the dynamics of smartphone trade-ins is crucial.
Our study reveals that nearly 70% of consumers in France and Germany have never resold their smartphones, highlighting significant untapped potential in the refurbished market.
What you will find in our study:
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- The barriers and opportunities within trade-in programs,
- Strategic insights for telecom operators aiming to foster a more circular economy,
- How to transform consumer hesitancy into active participation in device refurbishment.
Dipli Circular Index
Revealing how Europe is shifting to circular tech
The Dipli Circular Index is a strategic tool that measures how mature and ready a market is to embrace trade-in and refurbished models. Designed as a true compass for circularity, helping businesses to compare markets, identify growth potential, and make data-driven decisions
to accelerate the shift toward more circular practices.
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The Dipli Circular Index (DCI) measures circular maturity across France, Germany, the UK, and Poland based on insights from over 4,000 respondents.
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Each country's score out of 100 combines two equally weighted components, the Trade-in index and the Refurbished index, built around four dimensions of the customer journey: adoption, satisfaction, NPS, and consideration.
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💡 This dual framework provides a clear, comparable view of circular engagement across European markets.
Dipli Price Index
Decoding price dynamics in Europe’s refurbished tech
Our price index delivers a strategic, data-driven analysis of refurbished market trends. Powered by our expert insights and extensive data, it decodes monthly
and quaterly price variations and key market drivers.
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A must-read to stay competitive and anticipate shifts in the refurbished tech landscape.
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