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This edition goes further. Sharper in scope, richer in insight, now extended to four European markets
and introducing the first-ever Dipli Circular Index, which measures each market’s level of circular maturity.
Our study reveals notably how refurb-ready European are, with nearly two thirds of consumers willing to switch
to a refurbished smartphone.
What you will find in our study:
- Explore how consumers think, buy and resell,
- How to convert openness into adoption,
- Uncover the emotional triggers and operational frictions that still shape this fast-evolving market.
- Unlock the next stage of growth.
2025
2024
In an era where sustainability and consumer behavior intersect, understanding the dynamics of smartphone trade-ins is crucial.
Our study reveals that nearly 70% of consumers in France and Germany have never resold their smartphones, highlighting significant untapped potential in the refurbished market.
What you will find in our study:
- The barriers and opportunities within trade-in programs,
- Strategic insights for telecom operators aiming to foster a more circular economy,
- How to transform consumer hesitancy into active participation in device refurbishment.
Dipli Circular Index
Revealing how Europe is shifting to circular tech
The Dipli Circular Index is a strategic tool that measures how mature and ready a market is to embrace trade-in and refurbished models. Designed as a true compass for circularity, helping businesses
to compare markets, identify growth potential, and make data-driven decisions
to accelerate the shift toward more circular practices.
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The Dipli Circular Index (DCI) measures circular maturity across France, Germany, the UK, and Poland based on insights from over 4,000 respondents.
Each country's score out of 100 combines two equally weighted components, the Trade-in index and the Refurbished index, built around four dimensions of the customer journey: adoption, satisfaction, NPS, and consideration.
💡 This dual framework provides a clear, comparable view of circular engagement across European markets.
Dipli Price Index
Decoding price dynamics in Europe’s refurbished tech
Our price index delivers a strategic, data-driven analysis of refurbished market trends. Powered by our expert insights and extensive data, it decodes monthly and quaterly price variations and key market drivers.
A must-read to stay competitive and anticipate shifts in the refurbished tech landscape.
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